Industry Profile: Manual Woodworkers & Weavers

June 28, 2011

Since 1932, Manual Woodworkers and Weavers Inc., has specialized in creating, manufacturing and distributing gift and home décor accessories in the United States and abroad.  The family-owned business, which began as a small retail and souvenir store in Bat Cave, North Carolina, today occupies over 500,000 square feet of manufacturing, distribution and retail space in Henderson County.

To keep pace with ever changing market and customer demands, the company has established one of the most creative design and marketing departments in the industry.  These departments have worked to develop five distinct and innovative brands that consistently lead their respective markets in style and product offerings.  The brands, 1) Manual Gift and Home Décor 2) Manual Inspirational 3) Climaweave Outdoor Products 4) Izzy’s Kids and 5) Photo To (featuring photos printed on or woven into fabric), utilize the diverse capabilities the company has to offer.  These brands are featured on a regular basis in many industry publications, including Gift Beat magazine, where Manual is consistently ranked #1 in Home Décor.

A large part of the overall marketing plan is the presentation of goods to clients coast- to-coast.  Manual has company showrooms or participates in showrooms in all major cities throughout the United States.  The company’s creative services department generates four major catalogs annually as well as other specialty sales brochures and target marketing materials.  A focus of these efforts is to spotlight the domestic textile products and printed products manufactured here in North Carolina and promote the “Made in the USA” aspect of the products.

Manual Woodworkers and Weavers continues to make critical investments in both a highly skilled workforce and advanced technology and equipment.   As the company nears its 80th anniversary, it remains committed and focused on the core mission to be an industry leader and innovator in all facets of their current business, as well as to continually strive to look for new markets and new opportunities to move the company forward into the future.  To learn more about the company, visit their web site at