Mahindra Locates North American Sales HQ in Henderson County, NC

July 27, 2017

Hendersonville, NC: Mahindra Vehicle Sales and Service, Inc. (MVSS) announced their North American office headquarters today in Henderson County, North Carolina. Mahindra has an established reputation for their farm equipment brand in the US, and is gaining attention for their internationally-recognized presence in the automotive sector. The MVSS location will support planned growth as the company integrates new product into the US market. The company will employ 22 people at the headquarters, primarily salespersons and office support functions, with average wages exceeding $100,000/year.

Mahindra was established in India in 1945 during World War II when they began production of the Willys Jeep. Mahindra made their US entry in 1994, locating a tractor manufacturing operation in Texas. The Mahindra North American Technical Center was established in Troy, MI in 2013, as the company announced their intent to expand their global vehicle development in the US.

The MVSS location in Henderson County is in response to this growth trend and desire to sell on and off-road vehicles in the US. “A location in the southeastern automotive market, and the beautiful Blue Ridge mountains, is ideal for our company to accelerate our growth in the automotive sector. With great transportation assets like I-26 and the Asheville Regional Airport (AVL), we plan to cover a lot of ground from Henderson County,” shared Luc de Gaspe Beaubien, MVSS Vice President of Sales.

“Henderson County has a track record of success in supporting businesses in the automotive sector. We are excited to see growth in the professional business services sector, and we are happy to welcome Mahindra to North Carolina,” shared Michael Edney, Chairman of the Henderson County Board of Commissioners.

About Mahindra: The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more about Mahindra at and @MahindraRise.

For more information about the Henderson County Partnership for Economic Development and its role in protecting and building a strong local economy, visit